Adventures in Self-Publishing: Why Self-Publish?

It’s been five years since my last book, The FitzOsbornes at War, came out and occasionally readers contact me to ask whether I’ve written another book and if so, why it isn’t available for them to read.

There’s a long, complicated answer to that question, and there’s a short answer.

The short answer is ‘Yes, I’ve written another book! I finished writing it ages ago! It’s really interesting and funny! But it hasn’t been published because no-one wants to publish it!’

The long, complicated answer is … long and complicated. Firstly, for the past few years, my energy has not really been focussed on my writing career. I got really sick and was in and out of hospital for months, so I felt I was doing really well just to finish my manuscript and write some blog posts and answer readers’ emails. When I was better, I went back to college to update my (non-writing) qualifications and then found a new day job, and that took up all of my time and energy for a while. I pretty much handed my manuscript over to my agent and left him to get on with his job, which was trying (and, it turns out, failing) to get my new book published the traditional way, the same way my previous four books had been published.

The second part of my long, complicated answer has to do with how much the publishing industry in Australia has changed since I became a professional writer. When I signed my first publishing contract in 2006, ebooks barely existed. There were lots of Australian publishers, of all different sizes and types, all keen to take a chance on an unknown author, and there was much excitement (and money) in the Children’s and Young Adult section of publishing, due to the success of Harry Potter and then Twilight and The Hunger Games and all those other best-selling books for young readers. It was a good time to be writing YA, and I was lucky to get my start then.

However, in recent times, publishers have had to deal with a number of challenges. The Australian government keeps trying to push through legislation that would devastate the local publishing industry. Large publishing houses have merged into huge multinational publishing houses, and lots of small publishers have been swallowed up or disappeared, so there are fewer publishers accepting manuscript submissions. Digital piracy is now a massive problem and book sales are down. There’s a new generation of consumers who want everything on the internet to be free and available immediately – and why should they read a full-length book, anyway, when there are so many other things they could be doing online? It’s much harder for publishers to make a profit these days, so they need every book they publish to be a best-seller. When Fifty Shades of Grey sold by the truckload, I’d hoped this would give that particular publisher some spare money to spend on quiet, thoughtful, quirky, unlikely-to-be-a-bestseller books (like mine). But no, what Australian publishers are actually looking for is the next Fifty Shades of Grey, or at least a clone of whatever is currently on the New York Times bestseller list.

This is a problem for me as an Australian reader, and even more of a problem for me as an Australian writer. Australian publishers are still publishing books by Australian writers, including debut authors, but these tend to be writers who are easy to market – celebrities and young, attractive, gregarious writers with a huge social media following.

Given all this, it’s not really surprising that publishers’ marketing departments were not wildly enthusiastic about my new offering. “Wait, it’s about … science? And history? But in the form of a mystery story? With teenage girls as the main characters, girls being all clever and … solving problems with science? And there’s no romance? And you actually expect teenagers to read this? Wait, this is mostly set in Australia, are you serious, don’t you realise how useless that is for attracting international sales…” And so on. It didn’t help that the book doesn’t fit neatly into one marketing category or genre. I was told it would be impossible to market, and therefore publish, “because booksellers won’t know which shelf to put it on”.

(I should point out here that my new book does have lots of jokes! And cool illustrations! Also vampires, witches, werewolves, body-snatchers, unicorns and parachuting cats. I should probably also note that there’s quite a bit of what Americans call ‘diversity’ and I call ‘real life’, which tends to worry Australian publishers – although hopefully that is starting to change.)

Anyway, by the end of last year, it seemed clear that the only way this book was going to exist was if I published it myself. I did think very hard about whether it was good enough to be published. I mean, if more than one publisher had rejected it, it must be badly written, right? Except publishers are not making judgements about a manuscript’s literary quality, but about its commercial potential (see aforementioned Fifty Shades of Grey). And there are many examples of publishers getting it wrong (all the publishers who rejected Harry Potter and the Philosopher’s Stone, for example, or those who told Rebecca Skloot that The Immortal Life of Henrietta Lacks wouldn’t find a readership). In any case, I think I’m my own harshest critic. I’ve previously abandoned one whole first draft of a novel, plus another half-finished manuscript, because I just didn’t think those particular stories were good enough for publication. When I picked up this new manuscript after a long period of time (it sat on one publisher’s desk for nearly two years), I was able to read it with a fresh eye – and I was genuinely interested in the story and the information, and even laughed out loud at one of the jokes. I think it’s the sort of book I’d pick up at the library or pay actual money for in a bookshop.

So, I’ll be running a series of blog posts over the next few months about my experiences publishing my own book. It won’t be all How To Publish Your Own Book expert advice, because I don’t really know what I’m doing. It may end up being a What Not To Do, which should be helpful for authors contemplating taking this path. As always, I welcome your comments!

More in Adventures in Self-Publishing:

What’s This Book About, Anyway?
Editing
To Tweet Or Not To Tweet
Designing a Book Cover
Turning Your Manuscript Into A Book
All the Mistakes I’ve Made (so Far)

Curious Science: ‘Can Writers Prevent Disease?’

This evening, I attended a talk on two of my favourite subjects, writing and science. It was held at my local council library, which happens to be located at Circular Quay, between the Sydney Harbour Bridge and the Sydney Opera House. I arrived early so I went for a little walk and took some photos. Here is my artistically blurred depiction of the Bridge:

Sydney Harbour Bridge at night

Customs House, which houses the library, is a rather impressive structure itself. (I didn’t take any photos of it because there was a mob of seagulls loitering in a menacing manner on the forecourt, but this is what Customs House looks like.) The foyer has a glass floor and underneath it is an amazing 1:500 scale model of the City of Sydney, updated yearly, complete with tiny yachts and ferries bobbing about the harbour and tiny street lights that are turned on each night. I also checked out the current exhibitions, including Count Us Together, a small but fascinating collection of photos, posters and newspaper articles about the 1967 Referendum.

The writers-and-science talk was organised by a confusing number of institutions (“The City of Sydney Library joins forces with Inspiring Australia to host a Vivid event as part of the Curious Science series”) but aimed to discuss new partnerships between the Charles Perkins Centre and Australian writers. I was especially interested to learn more about the Charles Perkins Centre, because I happen to work next door to it, and often spend my lunch break in an adjacent courtyard, eating my salad sandwich and wondering what they actually do in that snazzy new building. It turns out the Charles Perkins Centre houses about nine hundred University of Sydney academics who are working on the problems of obesity, diabetes, cardiovascular disease and other associated disorders. The Academic Director of the Centre, Professor Stephen Simpson, explained that obesity has a range of causes and consequences. It’s not simply about people eating too much and not exercising enough, or even about will-power – it has complex causes that include poverty, education levels, agricultural practices, cultural expectations, the built environment and many other factors. Accordingly, the Centre employs staff from a wide range of academic disciplines – philosophers, medical specialists, architects, psychologists, physicists, agriculturalists and many more – who collaborate in a fluid, creative way in research and teaching. Given all this fluid creativity, it seemed natural that the Centre would seek to work with some writers, especially when a generous philanthropist gave them a lot of money for this exact purpose.

Their Inaugural Writer in Residence last year was Charlotte Wood, whose writing was described as “innovative and confronting”. I have not actually read any of her novels, even though she is a Very Famous and Serious Literary Figure in Australia, because each time I come across an interview with her, she’s saying something that annoys me – for example, informing readers that they are lazy and immature if they enjoy reading novels with likeable characters. (I’d thought she was also the Serious Literary Australian Author who’d sneered at YA novels, complaining they were all about Issues that were resolved in “candy-floss epiphanies” involving trite “growth and change moments”, but then I realised it was Anna Funder who said that.) Anyway, I was interested to hear how Ms Wood’s residency had worked, but her description was a bit vague. I think there were some formal meetings and presentations, but she emphasised that many of her most valuable interactions with the Centre’s scientists had been serendipitous meetings in stairwells and so on. She told the scientists about her novel-in-progress (she noted that this required a mind-shift of her own, novelists being notoriously reluctant to discuss their work in its early stages) and asked them lots of questions, and then she incorporated this new information in her work. For example, when she told a geriatrician that her planned novel was about three women in their seventies, he made an offhand remark that at least one of the women would have a mother who was still alive and in her nineties, which came as a surprise to her. Another scientist challenged her to include some evolutionary biology in her novel, which she did by giving one of the characters an elderly dog with dementia.

Her novel about aging – which is still a work in progress – does sound very interesting and I’m keen to read it. Mind you, Ms Wood did manage to make me roll my eyes (metaphorically speaking, of course) at least once, when she claimed that elderly women characters in OTHER books (and indeed, in our entire culture) are ALWAYS depicted as frail, incompetent and obsessed with the difficulties caused by their aging bodies and minds, whereas her book will be UNIQUE in that it will have women characters who just happen to be in their seventies and otherwise are as real and complex as younger characters, although of course she will avoid making her characters look like the ridiculously happy, healthy and wealthy people in glossy retirement home advertisements. Now, I can think of at least half-a-dozen well-written novels with real, interesting elderly women characters and I’m not even researching this area, so I don’t think it’s all that unique. But possibly I misunderstood what Ms Wood was saying or my listening comprehension had been biased by my previous impressions of her.

Then Alana Valentine, who’d been commissioned by the Centre to write a play about body dysmorphia, read some scenes from her work-in-progress. Ms Valentine interviews people on a particular theme – in this case, how people, especially women, prepare for their wedding day – and then uses their words to construct a play. The scenes involved a wedding dress couturière talking about a distressed customer being emotionally abused by her thinner mother and sister at her wedding dress fitting, and then a fat woman discussing her fear of even entering a wedding dress shop to look for a dress. The scenes were funny and sad and thought-provoking, and she read them very well. She’d been planning to drag audience members up on stage to enact another scene with her, but the session was running out of time and this idea had to be abandoned (to the great relief of the audience).

Professor Simpson was keen to note how the Centre’s scientists had benefitted from the partnership with the writers, by increasing the scientists’ awareness of a different form of creativity. However, he stressed that this was not the sort of thing that could be measured in relation to Key Performance Indicators and that the writers weren’t being called upon to ‘communicate science’ in any kind of didactic way. The Centre is also considering partnerships with other creative types, including visual artists and musical composers. One audience member asked whether Ms Wood had felt the residency put a lot of pressure on her to ‘deliver the goods’, which I’d also wondered about, but Ms Wood felt that it had been no more than the usual novel-writing pressure (that is, hoping it will all work in the end) and in fact, the Centre had provided a free and inspiring atmosphere and the scientists had been generous and helpful in sharing their knowledge.

No one actually answered the question of whether writers can prevent disease, but that was okay. It was an interesting discussion, I learned some things and I got to take a nice walk around Sydney Harbour.

I should probably also mention that my new book, which will be out later this year, is all about science and medicine and is set in the University of Sydney. More about that later.

Miscellaneous Memoranda

From the Mixed-Up Files of Mrs. Basil E. Frankweiler turns fifty this year and The Smithsonian Magazine has a great article about the true story behind the book. Really, that book is the only reason I’d ever want to visit New York (although sadly, the bed in the Metropolitan Museum of Art that Claudia and Jamie slept in and the fountain they bathed in are no longer there). And did you know there was a film made in 1973 called The Hideaways, starring Ingrid Bergman as Mrs Frankweiler? The trailer looks … not very good. Has anyone seen the film?

– And speaking of beloved books, did you know that I Capture the Castle has been made into a musical?

– Here’s an interesting article about the day jobs of various famous authors. Did you know that Dorothy Sayers worked in advertising and devised the ‘Toucan’ Guinness ads? And that Jack London was an ‘oyster pirate’, and Vladimir Nabokov a butterfly curator in a museum, and Harper Lee an airline ticketing clerk?

– Sadly, authors need to scrounge for money because “celebrity deals are shutting children’s authors out of their own trade”.

– Regarding Nabokov, apparently his favourite word was “mauve”. A new book by Ben Blatt reports on the statistical analysis of thousands of ‘classics’ and contemporary bestsellers, concluding that while women write about both men and women, men write overwhelmingly about men; that the writers who used the most clichés were all men and those who used the least clichés were all women; and that Tolkien really liked exclamation marks.

– Finally, here are instructions for how to turn your boring conventional shoes into shoes that look like pigeons. (My favourite part of the story is that Kyoto Ohata created the shoes because she was worried her regular shoes were upsetting the pigeons she encountered on her daily walks.)

Miscellaneous Memoranda

– Here’s a good article by Anna Pitoniak, editor and debut author, on what her editing job has taught her about writing.

– And here’s an important lesson about the perils of ambiguous punctuation: ‘Lack of an Oxford comma could cost company millions in overtime dispute’.

– The Copyright Agency has funded research into teenagers’ reading habits and found that most Australian teenagers prefer to read print books rather than ebooks – although, worryingly, those who prefer ebooks tend to read ‘free’ (that is, pirated) versions.

– Here are the some sheep and here are the no sheep – but where is the green sheep? I loved this article about Australia’s quirky old maps, courtesy of the National Library’s Trove collection. (Have a closer look at Tasmania in the second map. Poor Tasmanians.)

– Still in Australia: ‘Massive spider claims six seats for itself on busy Melbourne train’. The Victorian Premier, Daniel Andrews, has criticised the spider as being ‘that one passenger who puts their feet on the seat’. The situation is being blamed on passengers no longer reading paper newspapers and therefore being unable to put inconsiderate arachnid commuters in their place (on the floor).

– That’s not to say that people have stopped reading newspapers. They’re simply switching to the digital versions, especially in the United States, with a huge surge in subscriptions to The New York Times, The Washington Post and other ‘old fashioned’ newspapers (‘How Donald Trump, President of the Twitterverse, gave ‘old media’ new lease of life’).

– Finally, some sage observations from Wondermark on those social media commenters who are outraged by political correctness (“You can’t talk like you’d normally talk, full of all the invective and slurs you’d normally use, without the objects of that invective feeling belittled and dehumanized by it!”). And anyone who’s ever run a blog would recognise the Sea Lion.

When People Declare That Historical Novels Are Neither Interesting Nor Relevant To Modern Life …

… I think of Winston Churchill after the war:

Churchill worried not so much that those who forget the past are condemned to relive it, but that the loss of the past would mean ‘the most thoughtless of ages. Every day headlines and short views.’

'Freedom is in peril' WWII poster